One of the biggest misconceptions about brand photography is that it's just about getting a few nice photos for your website or social media.

In reality, the most effective brand photography starts long before the camera comes out.

Recently, I worked with realtor Kaye on a branding session, and one of the first questions I asked wasn't directed at Kaye, it was directed at her social media manager.

I wanted to know:

• What content gaps are you seeing?
• What types of images are missing from your current library?
• What do you find yourself wishing you had when planning content?
• What would make your job easier over the next few months?

Before the session, we discussed goals and identified opportunities. During the session, her social media manager even stopped by to weigh in on wardrobe choices and provide feedback in real time.

Why?

Because she's the person responsible for turning those images into marketing.

When photographers and marketing professionals work together, the result is a content library that actually gets used.