Start Your Journey to Being Found Online

In The Business of Being Seen you’ll learn how to:

Confidently market your business

Attract the right audience

Show up online with clarity and purpose

This guide walks you through the essentials of branding, content strategy, and SEO, so you can stop guessing and start growing. Whether you’re just starting out or ready to scale, you’ll gain practical tools and proven strategies to increase visibility, build credibility, and turn your online presence into real opportunities.

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The Business of Being Seen: Marketing Essentials and SEO for the Entrepreneur

Welcome to 'The Business of Being Seen.' I have been a photographer for 17 years and when I started I knew nothing about running a business. I have learned slowly and sometimes things the hard way. SEO and Marketing used to feel overwhelming to me. When I first started my business, I thought having a website was enough. Build it, publish it, and people would magically find me on Google… right? Wrong. 🙃 It took me years (and a lot of missed opportunities) to truly understand that being found online doesn’t happen by accident. It happens because of consistent, intentional actions. While many of them are small, they are incredibly powerful when done regularly. So, if you are running your business and doing everything yourself - marketing, sales, content, customer service, and delivery, this book is for you.You do not need to become a marketing expert. You just need a simple, calm, repeatable visibility system. By the end of this book, you will be able to say: “I finally feel confident about marketing.” In today’s fast-paced and ever-evolving marketplace, visibility is currency. The way your business appears online, the stories you share, and the impressions you deliver all merge to define your success. Every entrepreneur, whether new or established, must be seen to succeed. I will reveal the strategies and mindsets that fuel high-impact branding and sustainable digital growth. As you move through these pages, be open to new perspectives and ready to act. Let’s begin this journey of visibility together. Your future customers will thank you.

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What You’ll Learn Inside

✔ What SEO really is (in plain English, no tech overwhelm)
✔ How to optimize your website so clients can actually find you
✔ The difference between being busy online and being strategic
✔ How to market yourself confidently without burning out
✔ Simple visibility strategies that work even when you’re not posting daily
✔ How to position yourself as the expert in your niche

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ABOUT THE AUTHOR

Autumn Hollifield is a professional photographer, creative entrepreneur, and business mentor with over 16 years of experience helping small business owners build strong brands and grow through proven SEO and digital marketing strategies.

As the founder of Autumn Hollifield Creative, she has built a highly visible, multi-revenue-stream business by combining personal branding, website optimization, local SEO, and content marketing. Autumn teaches entrepreneurs how to attract consistent leads, strengthen their online presence, and turn their expertise into a trusted, recognizable brand.

This ebook shares her most effective marketing and SEO essentials to help you rank higher, reach more customers, and build a sustainable business with confidence.

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