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Headshots: What to Wear

Monday, April 07, 2025 | By: Autumn Hollifield

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Headshots: The Ultimate Guide for What to Wear and How to Prepare

Tips on Clothing, Makeup and Hair for Professional Photos

Headshots are essential tools for connecting with your customers and clients. When people find you online, they decide whether or not to spend money on your service or product. One of the first questions they will ask is, “Who is this business?” Your customers need to easily find authentic photos of the people behind your business.

Headshots of your team are the most essential tools you can use to build brand trust, and professional photos will also communicate quality to your customers.

 

Neutrals, Paired with Black or White, Create a Clean, Classic Look

I love neutrals paired with black and white. They are classy and timeless, especially if you’ve chosen a dark gray or white background. Think about tan, camel, champagne, charcoal gray or taupe, and pair any of those tones with black to create a beautiful, clean palette that can complement most brands.

Black and White Clothing Can Work Well

Most photographers will tell you not to wear all black or all white. I really love all black for black and white portraits, and if white is in your color palette, a white button up can be a clean, classic look (wear a no-show white cami underneath).

Dress to Impress an Ideal Client or to Look Like Your Boss

Dress like you’re trying to impress your ideal customer or a prospective client.

Consider your profession:

  • Lawyers, government employees or people working in more conservative industries should wear darker and more formal clothing.

People working in start-ups or less traditional industries can wear more casual clothing for headshots.

Do Not Wear Tight Patterns or Tight Textures

  • No tweed (synthetic print or real) or tight patterns. All of these textures and patterns can create a moire effect in photos viewed online. This effect looks like wavy lines that dance around on clothing on a screen but not in real life.
  • Avoid small polkadots, pinstripes, small checks and tight patterns of any kind.

Wear Long Sleeve or Three-Quarter Length Sleeves

  • Long sleeves or three-quarter sleeves look more professional. Because I typically have you turned at an angle to the camera, your arms will be the most camera-forward part of you. Unless you absolutely love your arms, you will want longer sleeves. 
  • If you decide on a tank top or sleeveless top, bring a sweater along too for a few shots.

Wear Layers for Headshots

Layers work well for headshots, but be strategic about fit and color. Lighter colors should be underneath, with darker colors over the top in suit jackets and blazers.
If you don’t love your midsection, pick a jacket, sweater or blazer that can be buttoned.

Make Sure Clothing Fit is Right

  • Clothing should be well-tailored and fitted.
  • Avoid baggy or loose clothing, as it will make you look larger in photos.
  • Avoid fabrics that are clingy or shiny, especially thin, stretchy polyester or velvet. These fabrics highlight every bump and crease. Do not wear silver or shimmery gold.
  • Avoid wearing something that is too tight, as this can lead to bulging.
  • Longer shirts are best if you plan to be untucked. They elongate your torso and hide mid-section insecurities.
  • Avoid shoulder pads in jackets and suits. Shoulder pads make you look boxy, wide and can convey tension rather than relaxation.

Look Put Together and Tidy

  • Arrive with clothing pressed and lint-free. If you are wearing a shirt that wrinkles easily, hang it up and put it on right before photos to avoid it getting wrinkly in the car.
  • Wear the right bra for the shirt you will wear. Make sure the color won’t show through. Watch for lines and seams from bras that might show through shirts. If you are going strapless or with a tank top, wear a strapless bra (but again, I generally don’t recommend sleeveless or short sleeves for headshots).
  • Avoid logos of any kind, unless they are your company logo.

Makeup for Headshots and Professional Photos

In general, keep makeup natural. Aim for an everyday look, but be strategic about applying it with the following tips.

Protect Your Skin Before Your Session

  • Wear sunscreen in the weeks leading up to your shoot! 
  • Drink extra water the week prior to your photos.
  • Don’t get anything waxed or threaded the day of or the day prior to your photos. Waxing or eyebrow threading can lead to redness. Avoid any major skincare treatment in the same week as your photos.
  • Schedule a haircut a couple weeks in advance rather than right before your session, just in case you don’t love it or in case you need a little time to learn to style it.

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